Folks I did My research! This is the best NFC Cranberry Juice there is! Hands down. Understand what it is. It has no sugar added, no added water, its not from concentrate! its just cranberry juice - Its very tart! Love it! I kind of reminds me of a sweet tart but times that by 10 and less sugar. It is for health minded folks. It is so tart - for those folks that complain its too tart - mix with water and your favorite all natural sweetner. It will go a LONG ways!! It is the one you need for your good health. I will be ordering 4 more bottles Very Soon!