Beet juice may be an acquired taste. At first, I tolerated it because I knew it is healthy. Now, I look forward to my daily glass of beet juice. Lakewood requests a review every time I purchase it, but I'm running out of new things to say. I have a subscription for beet juice delivery and expect to continue it as long as Lakewood maintains its quality and I'm still alive. I continue to be impressed by the excellent packaging -- especially considering the bottles are glass. Shipments of other items from other companies -- cans of cat food and juice boxes of bone broth -- arrive damaged more often than just occasionally. Besides an excellent product, Lakewood has packaging "nailed."